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You are here: Home / Field Notes

Word-of-Mouth Finds New Life on the Internet – Tell your friends!

October 26, 2014 By Wendy Scherer Leave a Comment

So, I wrote this in 2004. Yes, folks, 10 years ago. I could not stop giggling and had to share. Do you remember that old Breck shampoo commercial? The one where Heather Locklear urged everyone to tell two friends about how great the product is and then those two friends would tell two friends and […]

Filed Under: Social Listening

I’m ready for my closeup.

June 26, 2014 By Wendy Scherer Leave a Comment

Yesterday, Shelly Kramer had me on her show, V3Live, as a guest to talk about social media monitoring on a shoestring budget. Well, this is one of my favorite subjects. If you follow Social Studies Group’s work at all, you know that we are big fans of paid monitoring tools and see true value from […]

Filed Under: News

Social Media Monitoring to Find New Markets

June 25, 2014 By Wendy Scherer Leave a Comment

A Global goods company and a well-known household name in the US wanted to know how its ethnic food products compared with the competition in the social space. Our firm had been using Brandwatch on behalf of other clients and enjoyed particular success when performing broad data collection combined with complex social analytics. We knew […]

Filed Under: Segmentation, Social Listening, Trending

50 over 50

June 9, 2014 By Wendy Scherer Leave a Comment

Janet Fouts knows there are lots of folks out there who get tech. And the key is continual learning and passion, not how old you are. The other day, Janet wrote a blog post including this list of 50+ Inspiring Tech Savvy Leaders Over 50 I am proud to call some of these amazing people […]

Filed Under: News

Spin Sucks, the book.

April 4, 2014 By Wendy Scherer Leave a Comment

I read for business. I mean, I read a lot for business. Like you, I have an incredible need to stay up on (dare I say stay ahead of) what’s going on in the digital world. I consider myself pretty darn knowledgeable. And yet, I learn something new every day. I received an advance copy […]

Filed Under: Field Notes

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