If you’ve ever heard me speak about social media research (or any research, for that matter), you’ve heard me drone on about the importance of having clean data to analyze. Why, you ask? Because you cannot get clean, smart insights from dirty data. You need a good base of data to start. Otherwise, you’ll be analyzing […]
Word-of-Mouth Finds New Life on the Internet – Tell your friends!
So, I wrote this in 2004. Yes, folks, 10 years ago. I could not stop giggling and had to share. Do you remember that old Breck shampoo commercial? The one where Heather Locklear urged everyone to tell two friends about how great the product is and then those two friends would tell two friends and […]
I’m ready for my closeup.
Yesterday, Shelly Kramer had me on her show, V3Live, as a guest to talk about social media monitoring on a shoestring budget. Well, this is one of my favorite subjects. If you follow Social Studies Group’s work at all, you know that we are big fans of paid monitoring tools and see true value from […]
Social Media Monitoring to Find New Markets
A Global goods company and a well-known household name in the US wanted to know how its ethnic food products compared with the competition in the social space. Our firm had been using Brandwatch on behalf of other clients and enjoyed particular success when performing broad data collection combined with complex social analytics. We knew […]
50 over 50
Janet Fouts knows there are lots of folks out there who get tech. And the key is continual learning and passion, not how old you are. The other day, Janet wrote a blog post including this list of 50+ Inspiring Tech Savvy Leaders Over 50 I am proud to call some of these amazing people […]
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