Yesterday, Shelly Kramer and I were featured on Purse Strings Radio, a wonderful program focused on marketing to women. We had the chance to talk to host, Maria Reitan, about our recent Mom Blogger/Influencer study. We talked about how bloggers spend their time online versus where their traffic comes from, up and coming platforms, SEO […]
Competitive Intelligence on a Startup Budget
While those of us in the research community would love for everyone to have generous budgets for competitive intelligence and knowledge gathering, it’s just not realistic. For start-ups and even for small to medium-sized companies, the knowledge needs are huge and the budgets? Not so huge. Maybe, even, non-existent. I had the pleasure of guest […]
Brands and Women Influencer Study – Redux
A bit ago, we fielded a study for BlogFrog to learn more about Brands and Women Bloggers. Well, now BlogFrog is Tapinfluence and the presentation is revised so I’m sharing it again. Enjoy. TapInfluence and The Social Studies Group: "Brands and Women Bloggers Influencer Partnership Study" from TapInfluence
Women in Communities
In order to put women in communities in perspective, I was honored to present some geeky stuff at BlissDom! You can see my slides here but know that I had some pithy things to say about them. Really I did! (If you don’t believe me….well, just do, okay? Have I ever lied to you before?) […]
Blogger Outreach – Thinking Beyond the Blog
If you’re a brand or agency engaged in the business of working with parent and mom bloggers (or influencers, brand advocates–whatever you’re calling them these days) for best results you should really think beyond the blog. What? Courting bloggers and not turning a laser focus on their blogs, their traffic, their subscribers, the other places they hang out online and the like? Those are as critical a component of success when it comes to social outreach yet in our experience these are areas often overlooked by agencies and brands when it comes to outreach campaigns.
The Digital Lives of American Moms
Let’s back up for just a minute and talk about the power of mom and parent bloggers. According to The Digital Lives of American Moms, Nielsen 2012, one in three bloggers are moms and some 27.9 million American moms visited Facebook in the month of March, 2012 (which was a whopping 72% of moms who went online from home computers in the United States). 5.4 million of them used Twitter during that same time period and some 165 million are blogging using either WordPress, Tumblr or Blogger. That’s a whole lot of purchasing power–and connecting with those influential moms is an objective for brands and agencies alike.
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