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Now, we’re cooking.

December 20, 2020 By Wendy Scherer Leave a Comment

I had a thought today. It’s a very quiet, snowy Sunday. You might know that I bake. A lot. I have my favorite recipes, but try new ones all the time. I have a sourdough starter (with no name), plenty of yeast, and a lot of King Arthur flour. Feeling up for a new challenge, […]

Filed Under: Field Notes, Social Listening, Trending

The Bleeding Edge

November 14, 2020 By Wendy Scherer Leave a Comment

My how time flies. I was interviewed by Socialgist way back in Q1 2020, which was about 10 years ago…. and I meant to share it with you! The topic? What do I think is the bleeding edge with regards to data? What new dataset intrigues me the most? Read the Socialgist post and find […]

Filed Under: Field Notes, Social Listening, Social Strategy, Trending

Reach Moms Through Storytelling And Podcasts

May 12, 2015 By Wendy Scherer Leave a Comment

Originally published at MediaPost; written by Holly Pavlika – research & contribution by Wendy Scherer. [charts from Social Studies research inserted in this post.] If social media is powered by storytelling and great stories are what lead people to sharing, then no wonder podcasts are growing in popularity. I’m listening to Serial, a very popular podcast, […]

Filed Under: Segmentation, Social Listening, Trending

Social Media Monitoring to Find New Markets

June 25, 2014 By Wendy Scherer Leave a Comment

A Global goods company and a well-known household name in the US wanted to know how its ethnic food products compared with the competition in the social space. Our firm had been using Brandwatch on behalf of other clients and enjoyed particular success when performing broad data collection combined with complex social analytics. We knew […]

Filed Under: Segmentation, Social Listening, Trending

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