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Little Data.

August 21, 2018 By Wendy Scherer Leave a Comment

Everyone is talking about Big Data. I agree it’s a big deal. Often, I think my job is about Little Data. I mean, I segment these huge datasets into all these categories and then dig into the categories and dig a little more and the insights come from the subtleties within.. so it’s pretty specific […]

Filed Under: Segmentation

Reach Moms Through Storytelling And Podcasts

May 12, 2015 By Wendy Scherer Leave a Comment

Originally published at MediaPost; written by Holly Pavlika – research & contribution by Wendy Scherer. [charts from Social Studies research inserted in this post.] If social media is powered by storytelling and great stories are what lead people to sharing, then no wonder podcasts are growing in popularity. I’m listening to Serial, a very popular podcast, […]

Filed Under: Segmentation, Social Listening, Trending

Moms. A look back to 2004.

October 31, 2014 By Wendy Scherer Leave a Comment

2004. Ancient history, right? For giggles, I decided to dig back into the archives to uncover some mom research that my team worked on 10 years ago. Here are some excerpts. Any of this sound familiar? Don’t take mom for granted. She didn’t like it when you were a kid, and she definitely does not […]

Filed Under: Segmentation

Social Media Monitoring to Find New Markets

June 25, 2014 By Wendy Scherer Leave a Comment

A Global goods company and a well-known household name in the US wanted to know how its ethnic food products compared with the competition in the social space. Our firm had been using Brandwatch on behalf of other clients and enjoyed particular success when performing broad data collection combined with complex social analytics. We knew […]

Filed Under: Segmentation, Social Listening, Trending

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