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You are here: Home / News / I’m ready for my closeup.

I’m ready for my closeup.

June 26, 2014 By Wendy Scherer Leave a Comment

Yesterday, Shelly Kramer had me on her show, V3Live, as a guest to talk about social media monitoring on a shoestring budget. Well, this is one of my favorite subjects.

If you follow Social Studies Group’s work at all, you know that we are big fans of paid monitoring tools and see true value from the capabilities, stability, and flexibility afforded by them. We subscribe to a few – hate to give all our trade secrets out, but we’ve written some case studies with Brandwatch, so that’s no secret, right? Plus, I mentioned them on the show.

I admit I was a little nervous on this platform. It’s a lot different than speaking in person (which I love!) and I know now that looking straight at the screen makes me look a little off kilter. Note to self: look at camera. I’m sure I’ll be better next time!

Meantime, I’m sharing the show here because 1) there is some really useful information for you and 2) Shelly says I need to blog more. And I’m taking it to heart.

~ Wendy

Filed Under: News

About Wendy Scherer

Wendy knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. To address the market need for finding and digesting complex business research, she founded Scherer Cybrarian in 1995. The business grew and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loved the most was the emerging world of social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) As this segment grew, it became apparent that this specialty could stand on its own to grow and change with the times. And so, The Social Studies Group was born in 2009.

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