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You are here: Home / Segmentation / Social Media Monitoring to Find New Markets

Social Media Monitoring to Find New Markets

June 25, 2014 By Wendy Scherer Leave a Comment

A Global goods company and a well-known household name in the US wanted to know how its ethnic food products compared with the competition in the social space.

Our firm had been using Brandwatch on behalf of other clients and enjoyed particular success when performing broad data collection combined with complex social analytics.

We knew they could leverage Brandwatch’s powerful analytics platform to help our client.

Read the full article and download the case study.

Filed Under: Segmentation, Social Listening, Trending

About Wendy Scherer

Wendy knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. To address the market need for finding and digesting complex business research, she founded Scherer Cybrarian in 1995. The business grew and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loved the most was the emerging world of social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) As this segment grew, it became apparent that this specialty could stand on its own to grow and change with the times. And so, The Social Studies Group was born in 2009.

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