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You are here: Home / News / Just call me Teach.

Just call me Teach.

May 16, 2015 By Wendy Scherer Leave a Comment

Now that the website is all fresh and pretty, I have some catching up to do to let you know what’s been going on.

What I’m most excited to share is that I’ve had a few amazing teaching opportunities lately.

One such highlight was popping in via Skype to talk to a graduate communications seminar at University of Nebraska, Omaha. They were kind enough to let me drone on about social media monitoring, the challenges of content overload, what’s coming next (or what I think is coming next, I should say), and more. Super fun. And the nice thing about a Skype class is that I got to wear my Ugg slippers. Don’t tell.

The following week, I did a seminar for the Brandwatch Masterclass. My topic was social media monitoring and listening across the enterprise and I talked about social listening for ideation, monitoring for engagement and reporting, using channels as a searchable database for customer service responses, and a lot more interesting ways to make a great tool work for you in so many ways.

And, as chance would have it, I was asked to teach at a professional class at NYU, Marketing Analytics, the following day. I went on and on – for 2 hours – because this is my favorite subject. I fascinated the students with case studies and tools and some alternative ways to think about measuring success. Good times.

~Wendy

Note: I filed this under News. Since it happened weeks ago, that might be a misnomer. Don’t judge. 

Filed Under: News

About Wendy Scherer

Wendy knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. To address the market need for finding and digesting complex business research, she founded Scherer Cybrarian in 1995. The business grew and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loved the most was the emerging world of social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) As this segment grew, it became apparent that this specialty could stand on its own to grow and change with the times. And so, The Social Studies Group was born in 2009.

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