Originally posted on the Spiral 16 Blog. We are fortunate to know and sometimes collaborate with Wendy Goldman Scherer of Scherer Cybrarian and The Social Studies Group.  Wendy recognized the need for concise, actionable research early on in her career as a  strategist in a large advertising agency. And she found her love of the online […]

Columbia, MD., Sept. 1 — Today, the Social Studies Group is releasing “Eco-Moms Revisited”, a companion report to a study the research firm released in January of this year. “Over the past year, we’ve collected a rich body of research on these arguable very influential women,” said Social Studies Group analyst and partner, Angela Walseng. […]

Columbia, MD., March 2, 2010 — Connecting with the growing body of “green moms” requires more than a label and the words “eco-friendly”. According to a new report titled The Green Mom Eco-cosm: A Social Study into their Motivations, Convictions and Influences, this is an increasingly savvy, increasingly educated/informed group of consumers whose buying decisions […]

What does it mean when a company or a consumer claims to be green? What constitutes a “green product”; not just for industry, but for consumers? And, the question that may be leaping to mind as you read this — should you care? These are questions many individuals and organizations have been and are grappling […]

The following guest post appeared on the Techrigy blog in June 2009. It’s exciting to watch as the value of social media is being revealed in layers:  one layer, the now somewhat wide recognition of the value of monitoring social media as a means to follow what people are saying about ones products and/or brands; […]