I call myself a research geek. I love the work I do and recognize that there are many out there who think it’s a snooze-fest. That’s okay with me. I love it. And I pride myself in being surrounded by smart, curious people who have passion for – well, geeky things. So when I saw […]
I was so excited when I saw this bike in an ‘antique’ shop. I had this bike in red. It was a great bike. Reliable and sturdy. But over the years, I’ve gotten other bikes with more bells and whistles. Are they better? Well, it depends. What are your objectives? Your goals? Your market situation? […]
As I’m headed to NYC in the morning, no surprise I felt the need to do a quick data search. First stop for me is Times Square, where NBC and Go Healthy New York will celebrate Cabot Day, sponsored by Cabot Cheese (my awesome client!) and they’ll try to break the Guinness World Record for […]
Marketers must be aware of blogger expectations to foster good relationships
Blog community provider BlogFrog surveyed female bloggers in the US to discover what kinds of partnerships with brands were more desirable and how women bloggers thought brand relationships should work. About three-quarters of those surveyed were moms; eMarketer estimates 4 million mothers in the US will write a blog at least monthly this year.
We were pleased to work with BlogFrog to survey 2000 women & mom bloggers to learn about their work with brands. Key Findings Include: ➢ Compensation matters. 90% are interested in working with brands, so long as there is some form of compensation. ➢ Social good matters. Campaigns that include an element of social good […]