Columbia, MD., Sept. 1 — Today, the Social Studies Group is releasing “Eco-Moms Revisited”, a companion report to a study the research firm released in January of this year. “Over the past year, we’ve collected a rich body of research on these arguable very influential women,” said Social Studies Group analyst and partner, Angela Walseng. […]
Columbia, MD., March 2, 2010 — Connecting with the growing body of “green moms” requires more than a label and the words “eco-friendly”. According to a new report titled The Green Mom Eco-cosm: A Social Study into their Motivations, Convictions and Influences, this is an increasingly savvy, increasingly educated/informed group of consumers whose buying decisions […]
What does it mean when a company or a consumer claims to be green? What constitutes a “green product”; not just for industry, but for consumers? And, the question that may be leaping to mind as you read this — should you care? These are questions many individuals and organizations have been and are grappling […]
The following guest post appeared on the Techrigy blog in June 2009. It’s exciting to watch as the value of social media is being revealed in layers: one layer, the now somewhat wide recognition of the value of monitoring social media as a means to follow what people are saying about ones products and/or brands; […]
Don’t take mom for granted. She didn’t like it when you were a kid, and she definitely does not like it now that you’re trying to sell her something. Everyone knows that mom rules the roost, but do you know what makes her crow? The key to getting your product off the shelf and into the shopping basket is understanding who the mom is that continues to make the everyday buying decisions for her family. She’s complex. She’s making calculated decisions. And she’s using technology to help her make them. Here’s the breakdown on reaching out to dear old mom.