Don’t take mom for granted. She didn’t like it when you were a kid, and she definitely does not like it now that you’re trying to sell her something. Everyone knows that mom rules the roost, but do you know what makes her crow? The key to getting your product off the shelf and into the shopping basket is understanding who the mom is that continues to make the everyday buying decisions for her family. She’s complex. She’s making calculated decisions. And she’s using technology to help her make them. Here’s the breakdown on reaching out to dear old mom.