Why, you ask?
Because it’s so exciting to see someone use tools in a very different and creative way. And very successfully, I might add.
We all use the same tools – Google, Twitter, Facebook – and some of us use monitoring tools, visualizing tools, text analytics tools. (We do here at Social Studies Group all the time. Such fun!) But when it comes to using those tools to discover, solve, create – that’s when it gets interesting.
It’s not all about the tool or even what the developers imagined we’d use them for. It’s about how we think, solve problems, imagine new and thoughtful ways to take advantage of its capabilities. And it’s about how we tap into and leverage a combination of available tools to more deeply learn and analyze.
This is what I love about my job.