Everyone is talking about Big Data. I agree it’s a big deal. Often, I think my job is about Little Data. I mean, I segment these huge datasets into all these categories and then dig into the categories and dig a little more and the insights come from the subtleties within.. so it’s pretty specific at this point. Now, the goal is to figure out what it says and how it’s useful, right?
I’ll expand on this soon. But, this is my thought for today.