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You are here: Home / Segmentation / Little Data.

Little Data.

August 21, 2018 By Wendy Scherer Leave a Comment

Image credit: ilker/freeimages.com
Image credit: ilker/freeimages.com

Everyone is talking about Big Data. I agree it’s a big deal. Often, I think my job is about Little Data. I mean, I segment these huge datasets into all these categories and then dig into the categories and dig a little more and the insights come from the subtleties within.. so it’s pretty specific at this point. Now, the goal is to figure out what it says and how it’s useful, right?

I’ll expand on this soon. But, this is my thought for today.

Filed Under: Segmentation

About Wendy Scherer

Wendy knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. To address the market need for finding and digesting complex business research, she founded Scherer Cybrarian in 1995. The business grew and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loved the most was the emerging world of social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) As this segment grew, it became apparent that this specialty could stand on its own to grow and change with the times. And so, The Social Studies Group was born in 2009.

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