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The Bleeding Edge

November 14, 2020 By Wendy Scherer Leave a Comment

My how time flies. I was interviewed by Socialgist way back in Q1 2020, which was about 10 years ago…. and I meant to share it with you! The topic? What do I think is the bleeding edge with regards to data? What new dataset intrigues me the most? Read the Socialgist post and find […]

Filed Under: Field Notes, Social Listening, Social Strategy, Trending

Mad Libs

April 3, 2020 By Wendy Scherer Leave a Comment

I was a huge Mad Libs fan as a kid. At the risk of copyright infringement I have created a work at home adult version. (I hope they forgive me. These are unusual times.) If you want, download it. If you think yours is funny, tweet it and tag me @wendyscherer. Or not. Personally, I’m […]

Filed Under: Field Notes

Our Best Advice When Choosing a Social Media Listening Tool

November 24, 2019 By Wendy Scherer Leave a Comment

When choosing a tool, know that every system has its advantages. All take time to learn well. All take time to maintain. Some visualize better, some learn better, some report prettier. There’s no tool that takes away the need for critical thinking.

Filed Under: Field Notes, Social Listening

Need to get a quick read on a topic!?

December 31, 2018 By Wendy Scherer Leave a Comment

So let’s say you want to get a fast read on a topic, for instance cryptocurrency. We all know there is a huge amount to learn and read on every topic (and subtopic and sub-subtopic) … and that no one will be an expert in a day. But what if you could quickly see the […]

Filed Under: Field Notes, Social Listening

Baking Bread

August 10, 2018 By Wendy Scherer Leave a Comment

Social media listening is little like baking bread. You have a lot of options and your best approach might differ depending on what you’re trying to accomplish. You could throw some simple ingredients into a bread machine and turn it on. Because, seriously, any hot, fresh bread is good. If you want to put a […]

Filed Under: Field Notes

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