If you don’t know what stinkbugs are, you may very well live somewhere where there are no pushpins. Sadly, I live near the largest pushpin. And boy, oh boy, do we have stink bugs. It’s my nature to want more information. (Big surprise, right?) So, I ran a social media monitor of the past month […]

So yes, I really love this photo that I took last weekend at the Virginia Museum of Fine Arts in Richmond. We’d gone to see the Picasso exhibit. Well worth the wait and the fee, I might add. And the rest of the museum was really enjoyable, also. Top that off with perfect weather…. Back […]

A funny thing happened in the midst of a project I was working on. Well, not actually funny. More like typical. I found myself drawn into a subset of the data and got all excited. Excited enough that I decided to share. What you might not know about me is that I’m a huge fan […]

Don’t take mom for granted. She didn’t like it when you were a kid, and she definitely does not like it now that you’re trying to sell her something. Everyone knows that mom rules the roost, but do you know what makes her crow? The key to getting your product off the shelf and into the shopping basket is understanding who the mom is that continues to make the everyday buying decisions for her family. She’s complex. She’s making calculated decisions. And she’s using technology to help her make them. Here’s the breakdown on reaching out to dear old mom.