We’re always looking for new ways to use social media monitoring data to help our clients and be smarter.
We set about to identify the true online discussions taking place around a genetic disorder and the client’s drug to help inform strategies and to gain intelligence on the upcoming competitive market. In the meantime, we learned a lot about the actual families of patients, patients themselves and the nonprofit communities surrounding the disorder. Pretty neat stuff.
You can download the case study from the Brandwatch site.
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