When choosing a tool, know that every system has its advantages. All take time to learn well. All take time to maintain. Some visualize better, some learn better, some report prettier. There’s no tool that takes away the need for critical thinking.
Need to get a quick read on a topic!?
So let’s say you want to get a fast read on a topic, for instance cryptocurrency. We all know there is a huge amount to learn and read on every topic (and subtopic and sub-subtopic) … and that no one will be an expert in a day. But what if you could quickly see the […]
Reach Moms Through Storytelling And Podcasts
Originally published at MediaPost; written by Holly Pavlika – research & contribution by Wendy Scherer. [charts from Social Studies research inserted in this post.] If social media is powered by storytelling and great stories are what lead people to sharing, then no wonder podcasts are growing in popularity. I’m listening to Serial, a very popular podcast, […]
It’s all about that base, ’bout that base.
If you’ve ever heard me speak about social media research (or any research, for that matter), you’ve heard me drone on about the importance of having clean data to analyze. Why, you ask? Because you cannot get clean, smart insights from dirty data. You need a good base of data to start. Otherwise, you’ll be analyzing […]
Word-of-Mouth Finds New Life on the Internet – Tell your friends!
So, I wrote this in 2004. Yes, folks, 10 years ago. I could not stop giggling and had to share. Do you remember that old Breck shampoo commercial? The one where Heather Locklear urged everyone to tell two friends about how great the product is and then those two friends would tell two friends and […]