Everyone is talking about Big Data. I agree it’s a big deal. Often, I think my job is about Little Data. I mean, I segment these huge datasets into all these categories and then dig into the categories and dig a little more and the insights come from the subtleties within.. so it’s pretty specific […]
Baking Bread
Social media listening is little like baking bread. You have a lot of options and your best approach might differ depending on what you’re trying to accomplish. You could throw some simple ingredients into a bread machine and turn it on. Because, seriously, any hot, fresh bread is good. If you want to put a […]
What’s inside.
We spent last weekend in Charlottesville, Virginia. The trip was scheduled around the accepted student open house on Monday and we didn’t even think about the fact that Sunday was Easter. I know, I know! Our son was very preoccupied with his UVA friends and Andrew and I had a lot of time to ourselves. […]
Social Media Monitoring Tools: How to Sell them to People who are in the Biz.
I think a lot about social media monitoring and the value that monitoring brings to daily business activity and short-term and long-term strategy and planning. I’ll get to some of those benefits a bit later but first, I want to talk about the sales and buying process for social media monitoring tools. Mostly, it stinks. […]
Just call me Teach.
Now that the website is all fresh and pretty, I have some catching up to do to let you know what’s been going on. What I’m most excited to share is that I’ve had a few amazing teaching opportunities lately. One such highlight was popping in via Skype to talk to a graduate communications seminar […]
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