We spent last weekend in Charlottesville, Virginia. The trip was scheduled around the accepted student open house on Monday and we didn’t even think about the fact that Sunday was Easter. I know, I know!
Our son was very preoccupied with his UVA friends and Andrew and I had a lot of time to ourselves. And, as is the pattern, a lot of that time was wrapped up with food. Sunday morning, we were planning to have a great breakfast out and then hit a vineyard or two, do some junking and meet up with the ‘kid’ later.
But, alas. The biscuit place we chose was closed for Easter. We were bummed out! But we yelped and found this Moose’s by the Creek Restaurant with really good reviews. And to me, this is the perfect lesson in “don’t judge a book by its cover” because it did not seem that special when we pulled up. (Sorry, Moose folks.)
But, let me tell you. It was special. Very, very special.
From the moment we walked in and were greeted by the funniest and most personable hostess of all time* until the photo as we were leaving, the experience was amazing. The food was terrific, too, but that is not why it’s so memorable. It’s so memorable because these people made it an experience. And a social experience, to boot. After a great meal, they asked us to get Moosed – to get a photo taken in these antlers…. and they’d post it to Facebook. And although the photo is maybe not the most flattering of all time, I looked and am sharing it. And so did the hundreds of others who visited that day. NOT TOO SHABBY.
So my point? Make an experience. Give your fans a reason to care. And make it great.
These people made it great.
*flattery will get you everywhere. thanks for the smile if you’re reading.