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Gratuitous photo?

April 25, 2011 By Wendy Scherer Leave a Comment

So yes, I really love this photo that I took last weekend at the Virginia Museum of Fine Arts in Richmond. We’d gone to see the Picasso exhibit. Well worth the wait and the fee, I might add. And the rest of the museum was really enjoyable, also. Top that off with perfect weather…. Back […]

Filed Under: Field Notes

Vintage

April 24, 2011 By Wendy Scherer Leave a Comment

A funny thing happened in the midst of a project I was working on. Well, not actually funny. More like typical. I found myself drawn into a subset of the data and got all excited. Excited enough that I decided to share. What you might not know about me is that I’m a huge fan […]

Filed Under: Field Notes

Women Grow Business

April 19, 2011 By Wendy Scherer Leave a Comment

I am thrilled to have a guest post over at Women Grow Business today about what Passover can teach us about business. I’m a traditional kind of girl. I love family holidays and love entertaining. So Passover provides the perfect canvas for me. And did I mention that I love matzo ball soup? Love! But lately, […]

Filed Under: News

Guest Post for Social Times: Why You Aren’t Getting What You Need Out Of Social Media Monitoring… Yet

April 5, 2011 By Wendy Scherer Leave a Comment

Originally posted at The Social Times and Whiz Bang Pow. Co-authored by the fabulous Shelly Kramer. Social Media Monitoring is all the buzz. There are some amazing tools out there with price tags that run the gamut. There are few that provide interesting results. And while we hate to be the bearers of bad news, […]

Filed Under: News

Interview with Wendy Scherer on Spiral16 Blog: Why Social Media Monitoring Is Critical For Business Today

December 7, 2010 By Wendy Scherer Leave a Comment

Originally posted on the Spiral 16 Blog. We are fortunate to know and sometimes collaborate with Wendy Goldman Scherer of Scherer Cybrarian and The Social Studies Group.  Wendy recognized the need for concise, actionable research early on in her career as a  strategist in a large advertising agency. And she found her love of the online […]

Filed Under: News

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