We love a good challenge. This one? To find new and interesting insights in the conversation surrounding our client’s ethnic food products. We scoured social media and did some really interesting competitive research. But most of all, we uncovered a new target market of rabid fans. So exciting. Want to read more? Download the case […]
Social Media Across the Enterprise: Leading by Example
Social Studies Group is mentioned on the Brandwatch blog. They do a great job explaining what we’re doing over here. Thanks, guys! Social Media Across the Enterprise: Leading by Example
Pharma Case Study – Creative Social Research
We’re always looking for new ways to use social media monitoring data to help our clients and be smarter. We set about to identify the true online discussions taking place around a genetic disorder and the client’s drug to help inform strategies and to gain intelligence on the upcoming competitive market. In the meantime, we […]
Consumer Electronics
What is more fun than a big social media monitoring challenge? Nothing, I say! So when the Social Studies Group was hired to figure out consumer preferences for a consumer electronics product’s user interface features, we got creative. We used Brandwatch for some fancy footwork and they published a case study about it today. I’d […]
Purse Strings Radio
Yesterday, Shelly Kramer and I were featured on Purse Strings Radio, a wonderful program focused on marketing to women. We had the chance to talk to host, Maria Reitan, about our recent Mom Blogger/Influencer study. We talked about how bloggers spend their time online versus where their traffic comes from, up and coming platforms, SEO […]
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