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On demand webinar

Mic Drop: Always Learning – How Social Studies Group use AI (Iris) for knowledge, trend and author identification

Watch the recording of Brandwatch’s Mic Drop event featuring me — Wendy Scherer, the Founder and Managing Partner of The Social Studies Group — where I shared invaluable insights into leveraging AI for social media intelligence.

In this session, I reveals how The Social Studies Group uses AI tools, including Iris, to elevate knowledge gathering, trend analysis, and author identification. I also guide you through the process of building dynamic dashboards for continuous learning, curating a network of experts, and developing a powerful categorization structure with the help of AI and her extensive industry experience.