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You are here: Home / News / Missing Out On The Bigger Blogging Audience?

Missing Out On The Bigger Blogging Audience?

February 1, 2013 By Wendy Scherer Leave a Comment

Today in MediaPost Engage Moms:

The bigger the blogger, the better, right? And it’s all about the blog’s page views, unique visitors and stickiness. If you’re a brand working with an agency and doing outreach with bloggers, this is where you typically start. But this brand new study from the Social Studies Group and V3 Integrated Marketing shows you might just be missing out on reaching a bigger mom audience.

Read more: http://www.mediapost.com/publications/article/192242/missing-out-on-the-bigger-blogging-audience.html#ixzz2JeqvmhVf

Filed Under: News

About Wendy Scherer

Wendy knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. To address the market need for finding and digesting complex business research, she founded Scherer Cybrarian in 1995. The business grew and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loved the most was the emerging world of social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) As this segment grew, it became apparent that this specialty could stand on its own to grow and change with the times. And so, The Social Studies Group was born in 2009.

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