Social Studies Group

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  • Insights Lirary

    Insights Lirary

    Dive into some of our past research or sign up and receive our monthly briefs. Begin your discovery here.

    Click here to learn more »
  • Netnography

    Netnography

    What is Netnography? Here's a quick, dare we say fun, introduction to how we approach online consumer research.

    Click here to learn more »
  • Diorama

    Diorama

    Looking for complex social media monitoring? Need unbiased help for a DIY solution (and maybe even assistance getting started?) We're tool agnostic (though we have our favorites) and we sure know our stuff.

    Click here to learn more »

Latest News

  • 3.19.2013

    Brands and Women Influencer Study – Redux

    , A bit ago, we fielded a study for BlogFrog to learn more about Brands and Women Bloggers. Well, now BlogFrog is Tapinfluence and the...
  • 2.1.2013

    Missing Out On The Bigger Blogging Audience?

    , Today in MediaPost Engage Moms: The bigger the blogger, the better, right? And it’s all about the blog’s page views, unique visitors and stickiness. If...
  • 11.12.2012

    How Pinterest is driving three brands

    , Thank you to Richmond's PRSA for having me at their meeting on Friday. I was pleased to represent the farmers who own Cabot Creamery Cooperative...
View all our news »

Field Notes


  • Competitive Intelligence on a Startup Budget

    Field Notes While those of us in the research community would love for everyone to have generous budgets for competitive intelligence and knowledge gathering, it’s just not realistic. For start-ups and even for small to medium-sized companies, the knowledge needs are huge and the budgets? Not so huge. Maybe, even, non-existent. I had the pleasure of guest posting over at V3 Integrated Marketing for the brilliant and charming Shelly Kramer and you should go over there...
  • Blogger Outreach – Thinking Beyond the Blog

    Field Notes

    If you’re a brand or agency engaged in the business of working with parent and mom bloggers (or influencers, brand advocates–whatever you’re calling them these days) for best results you should really think beyond the blog. What? Courting bloggers and not turning a laser focus on their blogs, their traffic, their subscribers, the other places they hang out online and the like? Those are as critical a component of success when it comes to social outreach yet in our experience these are areas often overlooked by agencies and brands when it comes to outreach campaigns.

    The Digital Lives of American Moms

    Let’s back up for just a minute and talk about the power of mom and parent bloggers. According to The Digital Lives of American Moms, Nielsen 2012, one in three bloggers are moms and some 27.9 million American moms visited Facebook in the month of March, 2012 (which was a whopping 72% of moms who went online from home computers in the United States). 5.4 million of them used Twitter during that same time period and some 165 million are blogging using either WordPress, Tumblr or Blogger. That’s a whole lot of purchasing power–and connecting with those influential moms is an objective for brands and agencies alike.

View all our notes »

Among Our Clients:

  • Riviana
  • Cambria Suites
  • Weight Watchers
  • Highlights
  • Cabot
Our Research Supports:
  • Marketing and PR,
  • Product Development,
  • Discovery of New Markets,
  • Business Strategy,
  • Product Packaging,
  • Branding

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