-
Insights Lirary
Dive into some of our past research or sign up and receive our monthly briefs. Begin your discovery here.
Click here to learn more » -
Netnography
What is Netnography? Here's a quick, dare we say fun, introduction to how we approach online consumer research.
Click here to learn more » -
Diorama
Looking for complex social media monitoring? Need unbiased help for a DIY solution (and maybe even assistance getting started?) We're tool agnostic (though we have our favorites) and we sure know our stuff.
Click here to learn more »
Latest News
- 6.25.2014
Social Media Monitoring to Find New Markets
, A Global goods company and a well-known household name in the US wanted to know how its ethnic food products compared with the competition in... - 6.9.2014
50 over 50
, Janet Fouts knows there are lots of folks out there who get tech. And the key is continual learning and passion, not how... - 10.8.2013
Social Media Across the Enterprise: Leading by Example
, Social Studies Group is mentioned on the Brandwatch blog. They do a great job explaining what we're doing over here. Thanks, guys! Social Media Across...
Field Notes
-
Moms. A look back to 2004.
Field Notes 2004. Ancient history, right? For giggles, I decided to dig back into the archives to uncover some mom research that my team worked on 10 years ago. Here are some excerpts. Any of this sound familiar?Don’t take mom for granted. She didn’t like it when you were a kid, and she definitely does not like it now that you’re trying to sell her something. Everyone knows that mom rules the roost, but do you know what makes...
-
It’s all about that base, ’bout that base.
Field NotesIf you've ever heard me speak about social media research (or any research, for that matter), you've heard me drone on about the importance of having clean data to analyze.
Why, you ask? Because you cannot get clean, smart insights from dirty data. You need a good base of data to start. Otherwise, you'll be analyzing spambot messages and how would that help you make decisions for marketing or strategy? What about ads for Louis...
