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Insights Lirary
Dive into some of our past research or sign up and receive our monthly briefs. Begin your discovery here.
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Netnography
What is Netnography? Here's a quick, dare we say fun, introduction to how we approach online consumer research.
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Diorama
Looking for complex social media monitoring? Need unbiased help for a DIY solution (and maybe even assistance getting started?) We're tool agnostic (though we have our favorites) and we sure know our stuff.
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Latest News
- 10.8.2013
Social Media Across the Enterprise: Leading by Example
, Social Studies Group is mentioned on the Brandwatch blog. They do a great job explaining what we're doing over here. Thanks, guys! Social Media Across... - 3.19.2013
Brands and Women Influencer Study – Redux
, A bit ago, we fielded a study for BlogFrog to learn more about Brands and Women Bloggers. Well, now BlogFrog is Tapinfluence and the... - 2.1.2013
Missing Out On The Bigger Blogging Audience?
, Today in MediaPost Engage Moms: The bigger the blogger, the better, right? And it’s all about the blog’s page views, unique visitors and stickiness. If...
Field Notes
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Spin Sucks, the book.
Field Notes I read for business. I mean, I read a lot for business. Like you, I have an incredible need to stay up on (dare I say stay ahead of) what's going on in the digital world. I consider myself pretty darn knowledgeable. And yet, I learn something new every day. I received an advance copy of Spin Sucks and read it cover to cover. (Kind of an outdated way to explain it, actually. I read it on... -
Case Study – Ethnic Food Products
Field Notes We love a good challenge. This one? To find new and interesting insights in the conversation surrounding our client's ethnic food products. We scoured social media and did some really interesting competitive research. But most of all, we uncovered a new target market of rabid fans. So exciting. Want to read more? Download the case study
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