Report: The Green Mom Eco-cosm Revisited

This week, the Social Studies Group is releasing our second report on green moms: The Green Mom Eco-cosm Revisited. Though they may not be described as “mainstream”, a strong argument can be made that they are gradually affecting a cultural shift in parenting in the U.S. In this most recent study, we cover a range of topics from their motivations to their online connectivity to their lifestyles, which become a form of activism as they share via social media the choices they are making for their families.

Get the report: The Green Mom Eco-cosm Revisited.

Oh, to peek inside the consumer brain.

In most cases, it doesn’t require x-ray vision, or, a method you may be more personally acquainted with — focus groups. It can, however, require an analytical mind and a researcher’s instincts and skills. Enter the Social Studies Group.

Every day, literally millions of people – young and old – are sharing their thoughts and opinions on everything from diapers to lawn mowers to political issues, from power tools to retirement communities to their phone service. And they are doing it online, for all the world to see.

We can help you listen to what they are saying about the issues that matter to your organization. More importantly, we can help you understand the larger implications; and extract the insights that will help you better interact with and better serve them. It’s what we do. No X-ray vision involved.