Social Studies Group

Field Notes

• Pharma Case Study – Creative Social Research

  Field Notes We're always looking for new ways to use social media monitoring data to help our clients and be smarter. We set about to identify the true online discussions taking place around a genetic disorder and the client’s drug to help inform strategies and to gain intelligence on the upcoming competitive market. In the meantime, we learned a lot about the actual families of patients, patients themselves and the nonprofit communities surrounding the disorder....

• Consumer Electronics

  Field Notes What is more fun than a big social media monitoring challenge? Nothing, I say! So when the Social Studies Group was hired to figure out consumer preferences for a consumer electronics product's user interface features, we got creative. We used Brandwatch for some fancy footwork and they published a case study about it today. I'd love to know what you...