Columbia, MD., March 2, 2010 — Connecting with the growing body of “green moms” requires more than a label and the words “eco-friendly”. According to a new report titled The Green Mom Eco-cosm: A Social Study into their Motivations, Convictions and Influences, this is an increasingly savvy, increasingly educated/informed group of consumers whose buying decisions […]

What does it mean when a company or a consumer claims to be green? What constitutes a “green product”; not just for industry, but for consumers? And, the question that may be leaping to mind as you read this — should you care? These are questions many individuals and organizations have been and are grappling […]

The following guest post appeared on the Techrigy blog in June 2009. It’s exciting to watch as the value of social media is being revealed in layers:  one layer, the now somewhat wide recognition of the value of monitoring social media as a means to follow what people are saying about ones products and/or brands; […]