Social Studies Group

Creative Social Media Intelligence

  • Who We Are
    • About SSG
    • Managing Partner
    • SSG Culture
  • Services
    • Social Media Intelligence & Monitoring
    • Social Media Consulting & Strategy
    • Traditional Research
  • Contact Us
  • Field Notes
  • Subscribe
You are here: Home / Field Notes / Pet Insurance

Pet Insurance

August 12, 2022 By Wendy Scherer Leave a Comment

We adopted these 6 year old siblings in March, and we are so in love! The shelter provided information about some pet insurance, and we were shocked at the lack of coverage and the pricing. So, I started doing some research. Shocking!

There are so many options; so many variables. So many ‘best of’ lists. I like Forbes’ article because there is easy compare. Buyers Guide has choices that aren’t on the others.  Ultimately, I got quotes from Ebrace/Geico and Pumpkin. I’d like some others, but my inbox is getting clogged, and you should see my Instagram feed. Yikes. I know that I am not alone in getting annoyed at the barrage of ad messages caused by a search or shopping. Sigh.

The reason I decided to write about this at all is that I went to look at the social conversation about pet insurance, thinking that it might provide some insight. I see that it is not a very branded conversation, which I find fascinating.

I am not surprised the conversation is split by gender. We all love our pets.

The numbers aren’t huge, but I notice that #cat (singular) is greater than #cats (plural) — and that #dogs (plural) is greater than #dog (singular). Mostly, I notice the market calls itself pet insurance (not dog insurance or cat insurance) so we see #petinsurance and #pets by a large margin.

All in all, I think in this case, my best option is to believe the experts who rated the different options. Now, to decide about deductible, coverage, etc.

Anyone have pet insurance that they love?

 

Filed Under: Field Notes, Social Listening

About Wendy Scherer

Wendy knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. To address the market need for finding and digesting complex business research, she founded Scherer Cybrarian in 1995. The business grew and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loved the most was the emerging world of social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) As this segment grew, it became apparent that this specialty could stand on its own to grow and change with the times. And so, The Social Studies Group was born in 2009.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Categories

The Social Studies Group thrives on good challenge. How can you use social media intelligence to your benefit?
We'll tell you - whether you hire us or not.

443-414-6367

Contact Us Today

We’ve been doing social media research since 1995. Not kidding.

Copyright © 2025 · The Social Studies Group · Privacy Policy