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You are here: Home / Field Notes / Sweet Dreams

Sweet Dreams

February 3, 2026 By Wendy Scherer Leave a Comment

I’ve never been a good sleeper. I think it’s genetic, but that doesn’t make it any less annoying.

I can function fairly well with very little sleep, but I love to sleep. I love my bed and my linens and my pillows. {I can talk extensively about linens, if you ever are interested in doing that!}

In college, I started drinking Sleepytime Tea. Love the taste, but it didn’t do much. As I got older, I tried acupuncture, meditation, music, boring stories, and finally, medications. Nothing worked all the time, but the meds did help. But I strongly disliked taking a pill every night. And I started reading some ‘not so great’ articles about those meds. I weaned off of them, resigned to just sleep less.

But one day after we moved recently, I found an app that had different color noises — of course I knew about white noise, but they had pink and green and brown and more.

Once I stopped laughing at the brown sound/noise reference from South Park, I decided to try them all. Turns out, Brown Noise works amazingly well for me. I discovered something new. No one else had ever figured this out. But wait, could that be? As a social intelligence professional, I had to find out more.

And look at the narratives surrounding the convo! Deep sleep for the win!
Therapeutic AND Deep Sleep — nice.
And finally, Reddit and YouTube are where the conversation is happening. This is not a surprise to me. Are you surprised?

“The best bridge between despair and hope is a good night’s sleep.” – E. Joseph Cossman

I recognize that not everyone does a research project to figure out if their ideas have merit. For me, it’s just fun. And I am not too proud to mention that of course others knew about brown noise before I did. I’m just glad I know now!

Filed Under: Field Notes

About Wendy Scherer

Wendy knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. To address the market need for finding and digesting complex business research, she founded Scherer Cybrarian in 1995. The business grew and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loved the most was the emerging world of social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) As this segment grew, it became apparent that this specialty could stand on its own to grow and change with the times. And so, The Social Studies Group was born in 2009.

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