We love a good challenge. This one? To find new and interesting insights in the conversation surrounding our client's ethnic food products. We scoured social media and did some really interesting competitive research. But most of all, we uncovered a new target market of rabid fans. So exciting.
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Field NotesWe're always looking for new ways to use social media monitoring data to help our clients and be smarter.
We set about to identify the true online discussions taking place around a genetic disorder and the client’s drug to help inform strategies and to gain intelligence on the upcoming competitive market. In the meantime, we learned a lot about the actual families of patients, patients themselves and the nonprofit communities surrounding the disorder....