As The Social Studies Groups delves deeper into the study of niche communities, we are creating strategic partnerships with individuals and organizations that can provide added depth, color and understanding to our studies.

Among our strategic partners:

Andrea Learned
Gender & Eco/Sustainability Insights Expert

Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), is an internationally respected marketing to women and gender insights expert.  While she focuses on women as leading indicators of consumer behavior, Andrea also emphasizes that 21st Century men are more often taking similar buying paths.  In her opinion, sustainable and socially responsible business practices, especially, are key to reaching values-based consumers – no gender about it.

Andrea contributes to a wide range of publications, including HuffingtonPost.com, MPDailyfix.com, Women-omics.com, and Learned On Women – where she presents her most current analysis of consumer/cultural shifts and their gender implications.  Andrea regularly presents to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times.   Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont.

Andrea serves as a strategic partner to the Social Studies Group in our sustainability/environmental related consumer research initiatives.