Challenge: How can we find out short of conducting extensive primary research studies (which we are happy to do, by the way!) what is the mindset of specific audiences on specific issues or topics? Solution: Use the creative secondary research technique, Social Focal Groups, developed by The Social Studies Group to garner feedback from these audiences.

One solution to combat these challenges is to conduct Social Focal Reports. These are analytical reports of information that your audiences are putting out there that we mine, read, segment, and aggregate. We scour the social web and determine what the audiences are saying in their natural habitat, among their peers about the issues at hand. Since we are not asking them anything, but rather gathering the information that they have already provided, we are leveraging their honest, unfettered words to help us paint a picture and provide an accurate assessment of the needs as they relate to your project.

What you will see is a detailed summary of the information with pointed examples to illustrate the key points. We write about the emerging themes, show examples within each, and outline the opportunities that exist for your client.