Category Experience / Traditional Research
Experience
• Education
• Pharmaceutical
• Consumer Products
• Electronic Gaming
• Government Contracting
• Information Technology
• Transportation
• Publishing
• Computer Hardware
• Software/ASP
• Healthcare
• Manufacturing
• Financial Services
• Energy Insurance
• Non-Profit
• Food
• Retail
• B to B
• Almost anything you can think of…
Sample Project Types
• Identifying market opportunities
• Finding industry and competitive information
• Finding reputable background information for a story or press release
• Identify trade shows and new ways to reach the consumer
• Monitoring what is being said about your client and your competition
• Tracking how press releases are picked up
• Industry profiles
• Competitor profiles
• Providing demographic information
• Background for business plans
• Content for marketing plans
• New product concept reviews
• News stories and articles – including blogs
• Fact-finding for strategic planning and/or writing
• Due diligence information
• Reputation monitoring
• Background checks
Specific Projects…
• Overview of title insurance industry
• Competitive positioning of community banks in a specific market
• Profile of 8-12 year old boys – what do they like, what do they do, where do they get their cues, etc.
• RV accessories market overview
• Importance of national brands to institutional food purchasers
• Creativity and the right brain
• Automobile aftermarket industry overview, potential for use of B2B exchange
• Trends in U.S. charitable giving
• Overview of “soft skills” corporate training industry
• Expanding shared services into a profit center
• Online commercial printing industry opportunities
• Translation services overview and market opportunity in capital markets
• Overview of the business and personal concierge industries
• Corporate meetings industry overview
• Process technology licensing examples
• RFID usage in manufacturing
• Perception of nurses, public attitudes on nursing
• Marketing ideas for infertility clinics including information on use of the Internet for health research
• Business characteristics of dental practices
• Market review for new female incontinence product including potential for Internet sales
• Insurance issues of multiple risk African American patients
• Market for narrowband data transfer technology
• Profile of the mobile workforce
• Customer acquisition costs for Internet businesses
• List of technology award programs
