Social Studies Group

Field Notes

• Mom blogger survey still in progress!

  Field Notes If you haven't heard, Shelly Kramer and I are conducting a survey. It's a short, eight question survey for parent bloggers and it will feed our latest research project. If you haven't taken it yet, would you? It'd be a huge favor and pop over and take it? The survey is here. We promise to share the results once the study is done! Oh, and as an added bonus, if you complete the survey...

• Data and Contextual Analysis: The Road to Good Decisions

  Field Notes Now that adoption of social media and social networking is becoming more common, things that we love – things like data, analysis, context and interpretation –are critical.  Social listening is, most definitely, not enough. Brands and agencies who are serious about producing results for themselves and for their clients must be data driven and they must understand the importance of context as it relates to data as a whole. Influence measurement platforms like Klout, PeerIndex, Twitalyzer...