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Andrew Scherer

Partner, Primary & Secondary Research

Andrew believes that solid research and analytics should drive business decisions unless the cost outweighs the risk. He has skillfully led the traditional research team for nearly 20 years, helping businesses of all sizes – and in a huge array of industries – uncover insights for market evaluation, marketing, product development, sales and overall strategic planning.

Bonus skills – financial modeling, prospect list building for investment banking transactions and business concept viability evaluation.

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