What is netnography? It’s the study of individuals, communities and cultures. Online. It’s also one of the best ways to gain insight into your audience’s thoughts and perspectives on a subjects, brand or issue.
For truly effective marketing, a holistic awareness of your audience, their relationships,and communications dynamic is essential. There are a number of interconnected elements that contribute to how individuals make decisions and form opinions.
The Social Studies Netnography Research is a customized research study that used a collaborative feedback model and an evolving 5-step research process (question, development, research, evaluation, confirmation, conclusion) that engages you in dialogue-based process and seek to identify the most complete possible answers to complex business questions.
In the development of a Netnographic Research, we ground our efforts in your identified primary business challenge, and then outline a series of questions that, if answered, can lead to the effective resolution of this larger challenge.
With specific questions identified, we conduct wide-ranging research across all social media that takes into account the hyper-contextual nature of communities, conversations, and opinion making in social media. We present this initial research for evaluation, and, based upon client feedback, engage in a second research phase to confirm and elaborate on the initial research. Finally, in the conclusion, we tie the research back into your overall business challenges, identified at the initiation of the project.