Aside from the private, commissioned research the Social Studies Group conducts on behalf of our clients, we also occasionally take on a project simply out of curiosity. And we share the results with you — free.
Below is a sample. Happy reading!
- In early 2010, SSG decided to conduct a study of eco-minded moms online. The idea was to better understand who they were, how they interpreted a green lifestyle, and how it impacted the way in which they raised their children, ran their households. The result, a report we called:
The Green Mom Eco-cosm: A Social Study into their Motivations, Convictions and Influence
- We conducted a follow-up study later in the year, in which we directly surveyed many of the moms we had studied online in our first report. This resulted in:
The Green Mom Eco-cosm Revisited; A Survey of Green Moms in Social Media