Social Media Monitoring
We don’t own or sell a social media monitoring tool. There are plenty of them to go around. We’ve seen ‘em all. (Well, probably not ALL, but a vast number of them.)
Here at Social Studies Group, we are tool agnostic (though we have our favorites). We are uniquely positioned to help you select the tool that will work best for you, should you want to do your own monitoring. And we can help you set it up, learn it, live it. You see, as much as the tool providers want you to believe it’s plug and play, it’s not. Not even close. How you establish your monitoring can make an enormous difference in the amount of spam and cleaning you’ll need to contend with and most of all, whether you’re bringing in the right data. Is it broad enough? Specific enough?
It’s an art. And we fancy ourselves as artists.
Of course, we’d love to talk to you about doing your monitoring and/or reporting for you. We have advanced capabilities in categorization/sub-categorization, detailed analytics, and, well, you get the picture. We’ve done this before. A lot. And you can ask any number of wonderful tool vendors about us; we sure know how to push a system to its limits. And we’re proud of that. Very.
We’d love to talk to you about your monitoring needs. We’ll even give you a little free advice if you want it.