Diorama
We learned early on that we could conduct the most compelling research, but if the delivery style and format didn’t encourage and facilitate consumption, then we hadn’t fully served our clients. Clients who are busy, and have their own organizations to run, investors to satisfy, company goals to meet.
This said, while we always strive to be succinct in our reporting, when delivering in-depth research, cliff notes aren’t always a feasible format. We believed the answer to better enabling consumption of the research wasn’t brevity per se, but story. We wanted to deliver more than facts and figures. We wanted to deliver an experience.
We began to think of our reports as narrative dioramas that would capture our clients’ attention and once read, leave them with the impression that they had met the actual subject, or visited the subject community. (Remember those fourth grade social studies dioramas?) In each report, we strive to create a narrative that gives life and color to multiple aspects of our subjects’ lives. Our goal: when you have finished reading one of our reports, you will be able to close your eyes and envision the person, the “place.”
This is no small feat. But it is something we have accomplished time and again; it is a reporting style that we have continued to perfect over time.
