I read for business. I mean, I read a lot for business.
Like you, I have an incredible need to stay up on (dare I say stay ahead of) what's going on in the digital world. I consider myself pretty darn knowledgeable. And yet, I learn something new every day.
I received an advance copy of Spin Sucks and read it cover to cover. (Kind of an outdated way to explain it, actually. I read it on...
We love a good challenge. This one? To find new and interesting insights in the conversation surrounding our client's ethnic food products. We scoured social media and did some really interesting competitive research. But most of all, we uncovered a new target market of rabid fans. So exciting.
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