News & Press
A bit ago, we fielded a study for BlogFrog to learn more about Brands and Women Bloggers. Well, now BlogFrog is Tapinfluence and the presentation is revised so I'm sharing it again. Enjoy.2.1.2013
Today in MediaPost Engage Moms: The bigger the blogger, the better, right? And it’s all about the blog’s page views, unique visitors and stickiness. If you’re a brand working with an agency and doing outreach with bloggers, this is where you typically start. But this brand new study from the Social Studies Group and V3... ...more11.12.2012
Thank you to Richmond's PRSA for having me at their meeting on Friday. I was pleased to represent the farmers who own Cabot Creamery Cooperative and serve on a panel about Pinterest. Nice write up here: How Pinterest is driving three brands. Bonus? Meeting some super smart women Danielle and Loren... ...more4.10.2012
Just loved seeing this succinct (and glowing) summary of a recent article that Shelly Kramer and I wrote. What To Thrive in Social Media? Data & Contextual Analysis is... ...more5.16.2011
Marketers must be aware of blogger expectations to foster good relationships
Blog community provider BlogFrog surveyed female bloggers in the US to discover what kinds of partnerships with brands were more desirable and how women bloggers thought brand relationships should work. About three-quarters of those surveyed were moms; eMarketer estimates 4 million mothers in the US will write a blog at least monthly this year....more4.19.2011
I am thrilled to have a guest post over at Women Grow Business today about what Passover can teach us about business.
I’m a traditional kind of girl. I love family holidays and love entertaining. So Passover provides the perfect canvas for me.
And did I mention that I love matzo ball... ...more4.5.2011
Guest Post for Social Times: Why You Aren’t Getting What You Need Out Of Social Media Monitoring… Yet
Originally posted at The Social Times and Whiz Bang Pow. Co-authored by the fabulous Shelly Kramer. Social Media Monitoring is all the buzz. There are some amazing tools out there with price tags that run the gamut. There are few that provide interesting results. And while we hate to be the bearers of bad... ...more12.7.2010
Interview with Wendy Scherer on Spiral16 Blog: Why Social Media Monitoring Is Critical For Business Today
Originally posted on the Spiral 16 Blog. We are fortunate to know and sometimes collaborate with Wendy Goldman Scherer of Scherer Cybrarian and The Social Studies Group. Wendy recognized the need for concise, actionable research early on in ... ...more