News & Press
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3.19.2013
Brands and Women Influencer Study – Redux
A bit ago, we fielded a study for BlogFrog to learn more about Brands and Women Bloggers. Well, now BlogFrog is Tapinfluence and the presentation is revised so I'm sharing it again. Enjoy.
2.1.2013
Missing Out On The Bigger Blogging Audience?
Today in MediaPost Engage Moms: The bigger the blogger, the better, right? And it’s all about the blog’s page views, unique visitors and stickiness. If you’re a brand working with an agency and doing outreach with bloggers, this is where you typically start. But this brand new study from the Social Studies Group and V3... ...more
11.12.2012
How Pinterest is driving three brands
Thank you to Richmond's PRSA for having me at their meeting on Friday. I was pleased to represent the farmers who own Cabot Creamery Cooperative and serve on a panel about Pinterest. Nice write up here: How Pinterest is driving three brands. Bonus? Meeting some super smart women Danielle and Loren... ...more
4.10.2012
Data in Context
Just loved seeing this succinct (and glowing) summary of a recent article that Shelly Kramer and I wrote. What To Thrive in Social Media? Data & Contextual Analysis is... ...more
12.27.2011
Blissdom 2012
I'm so pleased to be attending Blissdom 2012 as a Community Leader. And I love the tag: Forge Brilliance. Make it count. BlissDom 2012! Join... ...more
5.16.2011
Do Women Bloggers Want to Work with Your Brand?
Marketers must be aware of blogger expectations to foster good relationships
Blog community provider BlogFrog surveyed female bloggers in the US to discover what kinds of partnerships with brands were more desirable and how women bloggers thought brand relationships should work. About three-quarters of those surveyed were moms; eMarketer estimates 4 million mothers in the US will write a blog at least monthly this year.
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4.19.2011
Women Grow Business
I am thrilled to have a guest post over at Women Grow Business today about what Passover can teach us about business.
I’m a traditional kind of girl. I love family holidays and love entertaining. So Passover provides the perfect canvas for me.
And did I mention that I love matzo ball... ...more
4.5.2011
Guest Post for Social Times: Why You Aren’t Getting What You Need Out Of Social Media Monitoring… Yet
Originally posted at The Social Times and Whiz Bang Pow. Co-authored by the fabulous Shelly Kramer. Social Media Monitoring is all the buzz. There are some amazing tools out there with price tags that run the gamut. There are few that provide interesting results. And while we hate to be the bearers of bad... ...more
12.7.2010
Interview with Wendy Scherer on Spiral16 Blog: Why Social Media Monitoring Is Critical For Business Today
Originally posted on the Spiral 16 Blog. We are fortunate to know and sometimes collaborate with Wendy Goldman Scherer of Scherer Cybrarian and The Social Studies Group. Wendy recognized the need for concise, actionable research early on in ... ...more
Latest News
- 3.19.2013
Brands and Women Influencer Study – Redux
, A bit ago, we fielded a study for BlogFrog to learn more about Brands and Women Bloggers. Well, now BlogFrog is Tapinfluence and the... - 2.1.2013
Missing Out On The Bigger Blogging Audience?
, Today in MediaPost Engage Moms: The bigger the blogger, the better, right? And it’s all about the blog’s page views, unique visitors and stickiness. If... - 11.12.2012
How Pinterest is driving three brands
, Thank you to Richmond's PRSA for having me at their meeting on Friday. I was pleased to represent the farmers who own Cabot Creamery Cooperative...
Field Notes
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Competitive Intelligence on a Startup Budget
Field Notes While those of us in the research community would love for everyone to have generous budgets for competitive intelligence and knowledge gathering, it’s just not realistic. For start-ups and even for small to medium-sized companies, the knowledge needs are huge and the budgets? Not so huge. Maybe, even, non-existent. I had the pleasure of guest posting over at V3 Integrated Marketing for the brilliant and charming Shelly Kramer and you should go over there... -
Blogger Outreach – Thinking Beyond the Blog
Field NotesIf you’re a brand or agency engaged in the business of working with parent and mom bloggers (or influencers, brand advocates–whatever you’re calling them these days) for best results you should really think beyond the blog. What? Courting bloggers and not turning a laser focus on their blogs, their traffic, their subscribers, the other places they hang out online and the like? Those are as critical a component of success when it comes to social outreach yet in our experience these are areas often overlooked by agencies and brands when it comes to outreach campaigns.
The Digital Lives of American Moms
Let’s back up for just a minute and talk about the power of mom and parent bloggers. According to The Digital Lives of American Moms, Nielsen 2012, one in three bloggers are moms and some 27.9 million American moms visited Facebook in the month of March, 2012 (which was a whopping 72% of moms who went online from home computers in the United States). 5.4 million of them used Twitter during that same time period and some 165 million are blogging using either WordPress, Tumblr or Blogger. That’s a whole lot of purchasing power–and connecting with those influential moms is an objective for brands and agencies alike.
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