So I’ve been back from BlissDom for a week now. Well, it would have been a week had Snowmageddon not messed with my travel schedule.
And it’s been an interesting week. Another blizzard.
No school. (It seems like a month already!)
I love the boys. Really, I do. But it’s time for them to go back to [...]
December 17, 2009 Comments Off
Did you see this article in WARC: US marketers aim to measure social media?
Worth a read…. Some highlights:
Moreover, 80% of chief marketing officers are now using consumer insights generated on the web to help “shape decision-making at the executive level”.
Similarly, 90% employ “customer stories and product suggestions” in helping identify which goods they should attempt [...]
I heard about the new book Twitterville a bit ago – I mean, really, if you hang out on Twitter at all, you are bound to have come across it in the past month or so. A few weeks ago, I got an email from the Final Blog Potomac organizers telling me that I’d get [...]
By now, it’s probably abundantly clear that I’m a stats addict. I’m thinking of starting a support group.
Since we do a lot of research in the food world, I read a lot of blogs that talk about taking it local. I see challenges and advice on a daily basis. While many of the posts and [...]
There’s been a tremendous amount of chatter in the past week about the new Federal Trade Commission’s decision to impose new rules governing product endorsements on the Web.
As you’ve surely read, the FTC has announced that bloggers who review products must disclose whether they have any “material connection” to advertisers. That includes any payments or [...]
It’s impossible for me to go to a social media conference and not think about the impact that the attendees and contributors make to the conversation. And because I tend to attack these issues quantitatively, I thought you might be fascinated to see some of the charts I was compelled to make.
This tag cloud represents [...]