Did you see this article in WARC: US marketers aim to measure social media?
Worth a read…. Some highlights:
Moreover, 80% of chief marketing officers are now using consumer insights generated on the web to help “shape decision-making at the executive level”.
Similarly, 90% employ “customer stories and product suggestions” in helping identify which goods they should attempt [...]
I heard about the new book Twitterville a bit ago – I mean, really, if you hang out on Twitter at all, you are bound to have come across it in the past month or so. A few weeks ago, I got an email from the Final Blog Potomac organizers telling me that I’d get [...]
By now, it’s probably abundantly clear that I’m a stats addict. I’m thinking of starting a support group.
Since we do a lot of research in the food world, I read a lot of blogs that talk about taking it local. I see challenges and advice on a daily basis. While many of the posts and [...]
There’s been a tremendous amount of chatter in the past week about the new Federal Trade Commission’s decision to impose new rules governing product endorsements on the Web.
As you’ve surely read, the FTC has announced that bloggers who review products must disclose whether they have any “material connection” to advertisers. That includes any payments or [...]
Over here at The Social Studies Lab (okay fine, it’s not really a lab), we’ve had our heads in the clouds. Tag clouds.
We find they are great ways to get a quick read on a topic or universe. Granted, the data that goes in is key and that’s where we really live and breathe. This [...]
The fact that social media has become as widely popular as it has today is precisely why we are able to find out what people think and feel about, well, practically any and every topic you can imagine. Oftentimes, when we explain to this people they find it surprising as we describe how individuals are [...]
More proof! We love it when places like Northwestern’s Kellogg School of Management are the source of research that confirms what we know and continue to learn about the validity and implications of research derived from online conversation. (Hope that didn’t sound over-confident, but, hey – we’re confident!) A graduate student at the school recently [...]
The natural inclination of people – as well as companies – in times of crisis is to hunker down. We’ve all seen it. Fear can prove suffocating to creativity and innovation. As counter-intuitive as it may seem, times like these are precisely when organizations should innovate and evolve; this is the advice of business historian [...]