Recently, SSG was invited to contribute a guest column to The Baltimore Business Journal’s Enterprising Women issue. The topic? Women acting as online community builders and how this is enabling new enterprise opportunities. We thought we would share the article here in Conversations:
Women are amazing community builders. Engrained in our DNA seems to be the [...]
Bear with me a second. I’ll get to the point, I promise.
I just read this article:
From Only a $300 Million Blip in the Marketing Services Sector in 2003, Word-of-Mouth Spending is Expected to Reach $3 Billion in 2013
Oh my!
Word of mouth. Now, we all know that’s a pretty broad category. And we know that everyone [...]
Anyone who’s worked in marketing or PR or sales is aware of how crucial knowing and understanding one’s audience is. (Oh the countless hours spent agonizing over this single issue!) And because of this, the methods used to try and understand one’s primary and potential customers, donors, etc. has been elevated to a science that [...]
Last month, a company came to us wanting help with the online aspects of launching a new consumer product. The product, which is entering a somewhat mature market segment, was just recently developed. It’s solid; the developer had done his research. And though the company faces real competition, the product has a number of unique [...]
Call us geeks (everyone else does), but I was compelled to take pix at a great meeting we had the other day. Along with one of our crack analysts, we mapped out the details of some ‘wow’ enhancements for the Social Focal. Look for details here soon!
Oh, and do you think Diet Pepsi will pay [...]
We had the privilege this week to write a post for the Techrigy blog. Techrigy is a popular social media monitoring software company.
Our topic: how social media research can help companies guide and influence smarter product/service development. Interested? Check it out.
If you’ve ever heard me speak, you know that I am a strong believer in talking to people offline. But, alas, I find myself tied to the office more often than not. But on Friday, I escaped.
If you’re in the area, you surely heard about BlogPotomac. It was billed as a “one-day event with nationally [...]
The fact that social media has become as widely popular as it has today is precisely why we are able to find out what people think and feel about, well, practically any and every topic you can imagine. Oftentimes, when we explain to this people they find it surprising as we describe how individuals are [...]
More proof! We love it when places like Northwestern’s Kellogg School of Management are the source of research that confirms what we know and continue to learn about the validity and implications of research derived from online conversation. (Hope that didn’t sound over-confident, but, hey – we’re confident!) A graduate student at the school recently [...]
Because of the nature of our work, talking in specifics about what we find on behalf of our clients is, shall we say, not behavior fitting an organization interested in keeping said clients. HOWEVER, as each project that we undertake is enlightening on numerous fronts, we are making an effort through posts we are tagging [...]