News & Press
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12.27.2011
Blissdom 2012
I'm so pleased to be attending Blissdom 2012 as a Community Leader. And I love the tag: Forge Brilliance. Make it count. BlissDom 2012! Join... ...more
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5.16.2011
Do Women Bloggers Want to Work with Your Brand?
Marketers must be aware of blogger expectations to foster good relationships
Blog community provider BlogFrog surveyed female bloggers in the US to discover what kinds of partnerships with brands were more desirable and how women bloggers thought brand relationships should work. About three-quarters of those surveyed were moms; eMarketer estimates 4 million mothers in the US will write a blog at least monthly this year.
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4.19.2011
Women Grow Business
I am thrilled to have a guest post over at Women Grow Business today about what Passover can teach us about business.
I’m a traditional kind of girl. I love family holidays and love entertaining. So Passover provides the perfect canvas for me.
And did I mention that I love matzo ball... ...more
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4.5.2011
Guest Post for Social Times: Why You Aren’t Getting What You Need Out Of Social Media Monitoring… Yet
Originally posted at The Social Times and Whiz Bang Pow. Co-authored by the fabulous Shelly Kramer. Social Media Monitoring is all the buzz. There are some amazing tools out there with price tags that run the gamut. There are few that provide interesting results. And while we hate to be the bearers of bad... ...more
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12.7.2010
Interview with Wendy Scherer on Spiral16 Blog: Why Social Media Monitoring Is Critical For Business Today
Originally posted on the Spiral 16 Blog. We are fortunate to know and sometimes collaborate with Wendy Goldman Scherer of Scherer Cybrarian and The Social Studies Group. Wendy recognized the need for concise, actionable research early on in ... ...more
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9.1.2010
News Release: New Report Revisits “Green Moms”
Columbia, MD., Sept. 1 -- Today, the Social Studies Group is releasing “Eco-Moms Revisited”, a companion report to a study the research firm released in January of this year. “Over the past year, we’ve collected a rich body of research on these arguable very influential women,” said Social Studies Group analyst and ... ...more
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3.2.2010
News Release: Report Aims to Provide Insight into “Green Moms”
Columbia, MD., March 2, 2010 -- Connecting with the growing body of “green moms” requires more than a label and the words “eco-friendly”. According to a new report titled “The Green Mom Eco-cosm: A Social Study into their Motivations, Convictions and Influences”, this is an increasingly savvy, increasingly educated/informed group of... ...more
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2.15.2010
Editorial for Baltimore Business Journal: Understanding the Green Mom
What does it mean when a company or a consumer claims to be green? What constitutes a "green product"; not just for industry, but for consumers? And, the question that may be leaping to mind as you read this -- should you care? These are questions many individuals and organizations have been and are grappling... ...more
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6.18.2009
Guest Post for Techrigy Blog: Social Media for Smarter Product Development
The following guest post appeared on the Techrigy blog in June 2009. It’s exciting to watch as the value of social media is being revealed in layers: one layer, the now somewhat wide recognition of the value of monitoring social media as a means to follow what people are saying about ones... ...more
