The speakers were announced for BlissDom today. I’m really proud to be speaking with some amazing women about something near and dear to me. Alright – I know! But I promised to keep it to myself for now.
Not easy for me, for sure.
But I’m really excited so had to share!
~Wendy
There’s been a tremendous amount of chatter in the past week about the new Federal Trade Commission’s decision to impose new rules governing product endorsements on the Web.
As you’ve surely read, the FTC has announced that bloggers who review products must disclose whether they have any “material connection” to advertisers. That includes any payments or [...]
Bear with me a second. I’ll get to the point, I promise.
I just read this article:
From Only a $300 Million Blip in the Marketing Services Sector in 2003, Word-of-Mouth Spending is Expected to Reach $3 Billion in 2013
Oh my!
Word of mouth. Now, we all know that’s a pretty broad category. And we know that everyone [...]
Anyone who’s worked in marketing or PR or sales is aware of how crucial knowing and understanding one’s audience is. (Oh the countless hours spent agonizing over this single issue!) And because of this, the methods used to try and understand one’s primary and potential customers, donors, etc. has been elevated to a science that [...]
The fact that social media has become as widely popular as it has today is precisely why we are able to find out what people think and feel about, well, practically any and every topic you can imagine. Oftentimes, when we explain to this people they find it surprising as we describe how individuals are [...]
The natural inclination of people – as well as companies – in times of crisis is to hunker down. We’ve all seen it. Fear can prove suffocating to creativity and innovation. As counter-intuitive as it may seem, times like these are precisely when organizations should innovate and evolve; this is the advice of business historian [...]
In our constant scanning of industry news, one particular article (Social Media Gold: Ratings and Reviews) by Search Engine Land columnist Lance Loveday really caught our attention and excited us this week. Part of what Wendy and I do at SSG is to help our clients plug into what consumers are saying about their products/services/brands, [...]
Everyone is talking about how social media has changed the landscape for marketers.
We agree that there has been a whole lotta changing. But we also know that it’s going to keep on changing. And that there are some really smart folks out there leading the way.
We keep up on the trends and the thought leaders [...]