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05May
What Women Bloggers Want from Brands
We were pleased to work with BlogFrog to survey 2000 women & mom bloggers to learn about their work with brands. Key Findings Include: ➢ Compensation matters. 90% are interested in working with brands, so long as there is some form of compensation. ➢ Social good matters. Campaigns that include an element of social good [...]
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01May
Stink bugs.
If you don’t know what stinkbugs are, you may very well live somewhere where there are no pushpins. Sadly, I live near the largest pushpin. And boy, oh boy, do we have stink bugs. It’s my nature to want more information. (Big surprise, right?) So, I ran a social media monitor of the past month [...]
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25Apr
Gratuitous photo?
So yes, I really love this photo that I took last weekend at the Virginia Museum of Fine Arts in Richmond. We’d gone to see the Picasso exhibit. Well worth the wait and the fee, I might add. And the rest of the museum was really enjoyable, also. Top that off with perfect weather…. Back [...]
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24Apr
Vintage
A funny thing happened in the midst of a project I was working on. Well, not actually funny. More like typical. I found myself drawn into a subset of the data and got all excited. Excited enough that I decided to share. What you might not know about me is that I’m a huge fan [...]
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What we’re reading- Measure of America: American Human Development Project
- TweetCharts.com
- 1Password for Mac
- iPiccy - Online Photo Editor
- PicMonkey - Photo Editing Made of Win
- FotoFlexer - The world's most advanced online photo editor
- Ginger Snaps
- Alumilleniumtile
- www.popsurvey.com
- Garage Sales, Yard & Estate Sales by Map | Baltimore, Maryland | gsalr.com
Latest News
- 4.10.2012
Data in Context
, Just loved seeing this succinct (and glowing) summary of a recent article that Shelly Kramer and I wrote. What To Thrive in Social Media?... - 12.27.2011
Blissdom 2012
, I'm so pleased to be attending Blissdom 2012 as a Community Leader. And I love the tag: Forge Brilliance. Make it count. BlissDom... - 5.16.2011
Do Women Bloggers Want to Work with Your Brand?
, Marketers must be aware of blogger expectations to foster good relationships Blog community provider BlogFrog surveyed female bloggers in the US to discover what kinds of...
Field Notes
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Data and Contextual Analysis: The Road to Good Decisions
Field Notes Now that adoption of social media and social networking is becoming more common, things that we love – things like data, analysis, context and interpretation –are critical. Social listening is, most definitely, not enough. Brands and agencies who are serious about producing results for themselves and for their clients must be data driven and they must understand the importance of context as it relates to data as a whole. Influence measurement platforms like Klout, PeerIndex, Twitalyzer... -
Mom Bloggers and Brands: What They Want, What You Need
Field Notes We are often asked for advice about how brands can more effectively work with mom bloggers. We’ve researched women bloggers and their likes, dislikes, wants and needs. And we regularly give presentations – to brands and to agencies – on how to get the most out of campaigns that involve mom bloggers. Here we’ll share some of our research and tactics for best practices. It’s always interesting to us that many agencies and PR firms assign...
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