Social Studies Group

So, I wrote this in 2004. Yes, folks, almost 8 years ago. I could not stop giggling and had to share. Do you remember that old Breck shampoo commercial? The one where Heather Locklear urged everyone to tell two friends about how great the product is and then those two friends would tell two friends [...]

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I really dislike news apps on Facebook. If someone posts a link to an article, I’d like to read it without giving an app permissions. I’ll take the time to find the article elsewhere. Maybe it’s just me.

Well guess what? It’s not just me. There was an outpouring of agreement on this one.
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If you know me, you know I’m not a dog person.

And yet, my friends’ dog – Baxter – has crept up into the “okay, I can stand to have you around” category. That’s big.

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I couldn’t stop smiling when I saw this tree on Christmas Day at Skylark Diner in Edison, NJ. Why, you ask? Because it’s so exciting to see someone use tools in a very different and creative way. And very successfully, I might add. We all use the same tools – Google, Twitter, Facebook – and [...]

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2004. Ancient history, right? For giggles, I decided to dig back into the archives to uncover some mom research that my team worked on seven years ago. Here are some excerpts. Any of this sound familiar? Don’t take mom for granted. She didn’t like it when you were a kid, and she definitely does not [...]

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I call myself a research geek. I love the work I do and recognize that there are many out there who think it’s a snooze-fest. That’s okay with me. I love it. And I pride myself in being surrounded by smart, curious people who have passion for – well, geeky things. So when I saw [...]

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I was so excited when I saw this bike in an ‘antique’ shop. I had this bike in red. It was a great bike. Reliable and sturdy. But over the years, I’ve gotten other bikes with more bells and whistles. Are they better? Well, it depends. What are your objectives? Your goals? Your market situation? [...]

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As I’m headed to NYC in the morning, no surprise I felt the need to do a quick data search. First stop for me is Times Square, where NBC and Go Healthy New York will celebrate Cabot Day, sponsored by Cabot Cheese (my awesome client!) and they’ll try to break the Guinness World Record for [...]

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We were pleased to work with BlogFrog to survey 2000 women & mom bloggers to learn about their work with brands. Key Findings Include: ➢ Compensation matters. 90% are interested in working with brands, so long as there is some form of compensation. ➢ Social good matters. Campaigns that include an element of social good [...]

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If you don’t know what stinkbugs are, you may very well live somewhere where there are no pushpins. Sadly, I live near the largest pushpin. And boy, oh boy, do we have stink bugs. It’s my nature to want more information. (Big surprise, right?) So, I ran a social media monitor of the past month [...]

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