Blog - Social Studies Group

What’s inside.

March 30, 2016 By Wendy Scherer

We spent last weekend in Charlottesville, Virginia. The trip was scheduled around the accepted student open house on Monday and we didn’t even think about the fact that Sunday was Easter. I know, I know! Our son was very preoccupied with his UVA friends and Andrew and I had a lot of time to ourselves. […]

Baking Bread

February 21, 2016 By Wendy Scherer

Social media listening is little like baking bread. You have a lot of options and your best approach might differ depending on what you’re trying to accomplish. You could throw some simple ingredients into a bread machine and turn it on. Because, seriously, any hot, fresh bread is good. If you want to put a […]

Social Media Monitoring Tools: How to Sell them to People who are in the Biz.

July 16, 2015 By Wendy Scherer

I think a lot about social media monitoring and the value that monitoring brings to daily business activity and short-term and long-term strategy and planning. I’ll get to some of those benefits a bit later but first, I want to talk about the sales and buying process for social media monitoring tools. Mostly, it stinks. […]

Just call me Teach.

May 16, 2015 By Wendy Scherer

Now that the website is all fresh and pretty, I have some catching up to do to let you know what’s been going on. What I’m most excited to share is that I’ve had a few amazing teaching opportunities lately. One such highlight was popping in via Skype to talk to a graduate communications seminar […]