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Need to get a quick read on an topic!?

December 31, 2018 By Wendy Scherer

Need to get a quick read on an topic!?

So let’s say you want to get a fast read on a topic, for instance cryptocurrency. We all know there is a huge amount to learn and read on every topic (and subtopic and sub-subtopic) … and that no one will be an expert in a day. But what if you could quickly see the […]

Filed Under: Field Notes, Social Listening

Little Data.

August 21, 2018 By Wendy Scherer

Little Data.

Everyone is talking about Big Data. I agree it’s a big deal. Often, I think my job is about Little Data. I mean, I segment these huge datasets into all these categories and then dig into the categories and dig a little more and the insights come from the subtleties within.. so it’s pretty specific […]

Filed Under: Segmentation

Baking Bread

August 10, 2018 By Wendy Scherer

Baking Bread

Social media listening is little like baking bread. You have a lot of options and your best approach might differ depending on what you’re trying to accomplish. You could throw some simple ingredients into a bread machine and turn it on. Because, seriously, any hot, fresh bread is good. If you want to put a […]

Filed Under: Field Notes

What’s inside.

March 30, 2016 By Wendy Scherer

What’s inside.

We spent last weekend in Charlottesville, Virginia. The trip was scheduled around the accepted student open house on Monday and we didn’t even think about the fact that Sunday was Easter. I know, I know! Our son was very preoccupied with his UVA friends and Andrew and I had a lot of time to ourselves. […]

Filed Under: Field Notes, Work-Life

Social Media Monitoring Tools: How to Sell them to People who are in the Biz.

July 16, 2015 By Wendy Scherer

I think a lot about social media monitoring and the value that monitoring brings to daily business activity and short-term and long-term strategy and planning. I’ll get to some of those benefits a bit later but first, I want to talk about the sales and buying process for social media monitoring tools. Mostly, it stinks. […]

Filed Under: Field Notes

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“Social media monitoring tools don't solve problems. People solve problems."

Our clients never get the B-team – there is no B-team at The Social Studies Group.

Our research supports…

  • Marketing & Public Relations
  • Content Ideation & Development
  • Product / Service Development
  • Discovery of New Markets
  • Business Strategy
  • Audience Development
  • Product Packaging
  • Influencer Identification
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