I read for business. I mean, I read a lot for business.
Like you, I have an incredible need to stay up on (dare I say stay ahead of) what’s going on in the digital world. I consider myself pretty darn knowledgeable. And yet, I learn something new every day.
I received an advance copy of Spin Sucks and read it cover to cover. (Kind of an outdated way to explain it, actually. I read it on my iPad!)
I’ve been in the communications industry for a really long time and the changes I’ve seen – oh my! But business goals are constant – a positive reputation and growth. Spin Sucks takes 360-degree view of the current environment and demonstrate how companies can accomplish those goals today and takes a practical approach to explaining the opportunities and threats that present themselves in the current environment.
The book covers everything from SEO strategies, content creation, how to handle content scraping, how to track and engage with customers online in a human and authentic way, and many more tactics to work toward building a positive reputation online and offline. It addresses very complex issues and presents them and makes them extremely easy to understand with interesting stories and demonstrative examples. Most importantly, the overall message I took away is this: earned and paid and shared (social) and owned media can no longer be separately considered strategies and tactics, as they are so immensely intertwined.
In these times of information overload and our (read: my) obsessive need to be in the know and keep up on trends and goings on in the communications world, we’ve been watching these connections solidifying for years. What is monumental is the ease with which Gini Dietrich explains and ties this together to clearly and simply demonstrate this shift. This book will be a solid resource to help companies see – and finally understand – the connections between everything we do as we communicate to the public.
I’ve already recommended Spin Sucks to several clients. Definitely worth a read.