Today in MediaPost Engage Moms:
The bigger the blogger, the better, right? And it’s all about the blog’s page views, unique visitors and stickiness. If you’re a brand working with an agency and doing outreach with bloggers, this is where you typically start. But this brand new study from the Social Studies Group and V3 Integrated Marketing shows you might just be missing out on reaching a bigger mom audience.
Read more: http://www.mediapost.com/publications/article/192242/missing-out-on-the-bigger-blogging-audience.html#ixzz2JeqvmhVf