What Women Bloggers Want from Brands

We were pleased to work with BlogFrog to survey 2000 women & mom bloggers to learn about their work with brands.

Key Findings Include:
➢ Compensation matters. 90% are interested in working with brands, so long as there is some form of compensation.
➢ Social good matters. Campaigns that include an element of social good increase trust levels for 56% of bloggers surveyed.
➢ 70% of bloggers trust a brand more when that brand is promoted or recommended by someone they know from a blog or social media.
➢ Almost all women bloggers have positive opinions on brand sponsored social media and blog campaigns.
➢ Almost 60%of women bloggers indicate they want long-term, deeper relationships with a few special brands.
➢ Of the brand pitches bloggers receive, most are rejected by the majority of bloggers.
➢ As consumers, women bloggers are highly influenced by other blogs. 93% have purchased a product based on brand information found on a blog or online community.
➢ Bloggers who spend six or more hours a week engaging with other blog communities show a correlated increase in revenue.
➢ Brands like Purex, Disney, Kraft, Silhouette, Proctor & Gamble, and CSN were given high marks for their blogger relations.

Download the presentation here.


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